To know what a Zebra is we first must learn what an Adult Non-Alcoholic (ANA) product is.
ANAS are beverages designed to replicate or replace an otherwise alcoholic drink. This is not soda (pop) or lemonade or iced tea. This is meant to recreate a cocktail, wine or beer experience without the inclusion of alcohol.
A Zebra then, is the (admittedly adorable) term for someone whose lifestyle includes both alcohol and ANA beverage choices simultaneously.
The market of this blended drinking style is a result of several factors. First, the vast improvement in quality and taste of products rolling out in the ANA category has made this a taste choice more than an alcohol choice. These products are simply flat out delicious – and just so happen to be ANA. Second, the popularity of Dry January and Sober October have helped people reevaluate and adjust their consumption level not just one month out of a year, but every day. And third, the fact that the restaurant bar scene has embraced this holistic drinking approach by applying their bartender’s talents to creating and showcasing ANA “mocktail” options that compete in flavor and complexity as a traditional cocktail.
The bottom line is that choosing non-alcoholic beverages is not a fad. Nor is it an all or nothing situation.
So, whether you are a fully embracing ANAs, completely new to the scene, or somewhere in between, Surdyk’s has exciting products and knowledgeable staff to help you along.