Heart Healthy Rewards Program

The Heart Healthy Rewards program is coming to an end.

In the coming months, Surdyk’s will be transitioning to a new (and improved!) Rewards program. You can continue to earn points and coupons by signing up for the current program and watch for the transition.

If you’d like to read more about the new Rewards program or confirm your account, head over to surdyks.com/rewards 

Earn points on all wine, beer, and spirits purchases.

How it works:
You earn one point for every dollar spent on wine, beer, and spirits purchases. After you accumulate 250 points, you earn a $10 coupon for use in the liquor store or cheese shop during the following month.  Example: Accumulate 250 points in December, and we’ll send you a $10 coupon to use in January.


What if I purchase more than $250.00 in wine? Totals may accumulate over time & you continue to receive coupons. 
When you make $500.00 in purchases, we’ll send you a coupon for the following two consecutive months. Example: If you reach a $500.00 total by December, we’ll send you one $10.00 coupon to use in January and one to use in February. (And the math keeps working like that: $750.00, three coupons, and so on.) Earned points never expire.
Coupons are good only during the month they are distributed. Surdyk’s will not accept expired coupons.

How will Surdyk’s know how much wine I purchase?
We assign you your very own Heart Healthy Program number. Every time you make a purchase at Surdyk’s present your Heart Healthy card or give us your last name, and we’ll add the amount to your total. We keep track of your purchases and automatically send you coupons & other valuable information. You’ll be the first to know about upcoming sales and promotions.

Anything else?
Every wine and spirit purchase you make using your Heart Healthy Program number contributes to Surdyk’s year-end donation to the American Heart Association to help fight heart disease, at no cost to you!

Why is this program “heart-healthy?” 
It all started back in the ’90s. The “French Paradox” introduced by a 1991 Episode of 60 Minutes that revealed red wine to be the common denominator among Mediterranean countries and heart health. Since then a variety of studies have touted the health benefits of red wine, and thus the Heart Healthy Program began, to encourage and educate about the health benefits of wine.  It ultimately became our customer rewards program and with more and more our regular customers telling us: “___ is good for you, too – can I earn points on ____.”  We listened.  More and more studies confirm that alcohol in moderation does have many great health benefits (so the moniker sticks, the customers are happy, and ultimately the American Heart Association still wins.)

“I already have a Heart Healthy Account!  What’s my balance?”
> We hope to have real-time customer rewards available in your online accounts soon.  If you place an order under your existing customer information, you will absolutely be credited any Heart Healthy rewards points, and you’ll get an updated points total on your receipt when you receive the order. If you have a question about your rewards points balance, please send a quick email to: info@surdyks.com  We usually have to do a little research, and that takes a little time. We’ll get back to you ASAP.

Need to update your account information?
Follow this link to update your info.


NOTE: If you drink alcohol, do so in moderation. This means an average of one to two drinks per day for men and one drink per day for women. The American Heart Association cautions people NOT to start drinking if they do not already drink alcohol. Consult your doctor on the benefits and risks of consuming alcohol in moderation.

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Temporary Store Hours:
Liquor Store Open
Mon-Sat: 10am-8pm
Sun: 11am-6pm

Contactless Curbside Pickup
- - By Preorder Only - -
Mon-Sat: 9am-9pm
Sun: 11am-6pm

Call Us: 612-379-3232