Coors was born in the Rockies in the 1870s and in 1978, Coors Light was born. In the relentless pursuit to brew The World’s Most Refreshing Beer, the Coors family looked to the mountains and to the power of cold. Coors Light is always lagered below freezing to give our light beer its cleaner, crisper taste. Every brew of Coors Light is made with traditional two-row lager malt which is made from our unique high country barley and four hop varieties; these are selected for their delicate aromatic properties. Coors Light delivers quality and history you can taste.